Experience
My experience spans the private, public and charity sectors; and whilst heavily focussed on marketing communications in my early career, I now focus on strategic communications for large scale change programmes.
I have directed, designed, delivered and evaluated communications on subjects as diverse as renewable energy, welfare, transport and infrastructure, healthcare reform, pensions auto enrolment and trade.
I have worked in senior leadership roles on many complex programmes across a broad range of business functions – customer experience, customer service, strategy, operations, employee engagement, policy and research.
I thrive on the challenge of designing communications that bring about behaviour change, be that with customers, colleagues or stakeholder.
Charity
Creative Services
Energy
Charity
Creative Services
Energy
Health
Housing
Pensions
Health
Housing
Pensions
Public Sector
Tourism
Transport
Public Sector
Tourism
Transport
Project Manager
Co-ordinated creative development and production of annual reports for Mirror Group, Millennium Copthorne Hotels and United Biscuits
Fundraising and Education Campaign Manager
Managed Red Nose Day marketing campaign in schools, targeting 18,000 schools from developing creative briefs through to email deployment, reaching 80% participation amongst schools and raising £5m in 2007
Account Executive
Managed design output for product launches, media events and public awareness campaigns
Head of Strategic Customer Engagement
Established the customer engagement function, responsible for engagement with energy suppliers on development of the smart meter data communications network.
Marketing Lead
Managed delivery of a national multi-channel marketing programme to promote the Green Deal and drive uptake, contributing to an increase in uptake on previous year of 30% to 18,000 accreditations.
Marketing and Promotions Officer
Co-ordinated delivery of €2m TV, press and radio recruitment campaign to promote careers in tourism.
Account Director
Directed branding, visual identity and brochureware projects for Sue Ryder, Boston Consulting Group and KPMG
Communication
Consultant
Directed development of communications strategy for Axa Insurance to launch their corporate social responsibility programme to employees.
Advertising
Producer
Managed planning, development and production of print advertising campaigns for desktops for Ireland and UK
Senior Marketing Manager
Marketing manager for £4.2m tax credits renewal campaign to 8m tax credit customers, incorporating TV, radio, press, DM, web and social media.
Account Manager
Project managed development and delivery of a B2B European advertising campaign and marketing toolkit for Hitachi.
Operations Programme Manager
Reporting to the Director of Operations & Customer Service, I led a team designing and delivering a digital-first complaints process, as part of a company-wide transformation programme
Marketing Programme Manager
In this newly formed Customer Directorate, reporting to Director of Marketing, I developed a strategic planning framework to prioritise £28m marketing budget for 10 business units in line with Mayor of London’s transport strategy.
Marketing Services Project Manager
Project managed re-procurement of creative agency roster for customer information across the network, a 4-year framework, valued at £2.5m
Member
Engagement Manager
At this start-up, building the world’s only wholly digital workplace pension scheme, I was subject matter expert, shaping online experience and communications for automatically enrolled workers.
Customer Communications Consultant
Reporting to Director of Customer Services, I defined and oversaw implementation of the communications strategy to simultaneously onboard 3,600 customers.
Fundraising
Project Manager
Project managed £6m national fundraising campaign for a new children’s service.
Marketing
Consultant
Developed marketing strategy to promote Think Tank’s new membership proposition.
Project
Manager
Account manager for annual reports projects for Mirror Group, Millennium Copthorne Hotels and United Biscuits
Fundraising and Education Campaign Manager
Project managed Red Nose Day education campaign, targeting 18,000 schools, reaching 80% participation and raising £5m in 2007
Account
Executive
Project managed product launches, media events and public awareness campaigns
Head of Strategic Customer Engagement
Set up the customer engagement function, responsible for engagement with energy suppliers on development of the smart meter communications network.
Marketing
Lead
Marketing Manager for national multi-channel marketing programme to promote the Green Deal, contributing to a 30% uptake
Marketing and Promotions Officer
Co-ordinated delivery of €2m TV, press and radio recruitment campaign to promote careers in tourism.
Account
Director
Directed branding, visual identity and brochureware projects for Sue Ryder, Boston Consulting Group and KPMG
Communication
Consultant
Directed development of communications strategy for Axa Insurance to launch their CSR programme to employees.
Advertising
Producer
Managed planning, development and production of print advertising campaigns for desktops for Ireland and UK
Senior Marketing Manager
Marketing manager for £4.2m tax credits renewal ATL campaign to 8m tax credit customers.
Account Manager
Project managed development and delivery of a B2B European advertising campaign and marketing toolkit for Hitachi
Operations Programme Manager
Led a team designing and delivering a digital-first complaints process
Marketing Programme
Manager
Developed a strategic planning framework to prioritise £28m marketing budget for 10 business units to increase NPS
Marketing Services Project Manager
Project managed re-procurement of £2.5m creative agency roster for customer information
Member
Engagement Manager
Subject matter expert on member experience Aatt this start-up, building the world’s first wholly digital workplace pension scheme for automatic enrolment.
Customer Communications Consultant
Defined and oversaw implementation of the communications strategy to onboard 3,600 customers
Fundraising
Project Manager
Project managed £6m national fundraising campaign for a new children’s service.
Marketing
Consultant
Developed marketing strategy to promote Think Tank’s new membership proposition.
Communications
Consultant
Led a customer services communications review for a Local Authority client of WestCo Communications
DO YOU HAVE ANY QUESTIONS?